How to Create an Effective SEO Strategy In 2020
Search is an attorney for consumer intent and behavior, and the COVID-19 crisis is having a dramatic impact on user search behavior, consumer mobility, media consumption habits, supply chains, and budgets.
With these changing situation, businesses model need to adjust their next marketing campaigns to alleviate risk strategically.
Consumers and Companies Turn to Organic Search | COVID-19
In a recent survey, 1 in 4 consumers indicated that the news of coronavirus has already changed their shopping behavior. 50.2% of US internet users polled last month said they are currently avoiding shopping centers and shopping malls.
Marketing channels, such as Google Ads, already see a shortage in the PPC budget. Google search ads lost 10% of their impressions from January 13, 2020 to March 30, 2020. SEO, however, is seeing a sharp uptick: brands like Caonweb.com are seeing a 500+ increase in organic search visibility from January 19, 2020, to March 30, 2020.
With these changes, there is a time for SEO professionals and content marketers to increase their impact, creating quality content that drives conversions now and builds their company brand long term.
DigiNeeraj is already making shifts in their strategies and investing more SEO. According to Google Trends, the search term “SEO” and related terms have seen a chock in interest in India since February 2020.
SEO Is a Budget Investment During COVID-19
Now this “COVID-19” time People are searching online more than they ever have before.
I spoke with Narender Kholiya, Digital Strategy at Pristyn Care, and he agreed, “SEO-focused quality content is the most cost-effective and direct path to improve your business during economic downtimes. It requires a smart investment.
4 Tips to Build a Strong SEO Strategy | COVID-19
#Tip 1: Create Quality Content That Builds Trust:
# Tip 2: Manage Your Web Presence:
· Update your website schema.
· Update your Google My Business Listing page
· Keep an eye on Google Search Console and remove error’s
· Add monitoring of google search demand and social media presence
# Tip 3: Audit Your Upcoming Content Strategy & Campaigns:
# Tip 4: Ramp up Security:
· Monitor crawl errors
· Implement SSO
· Secure your site with SSL.
· Update plugins or apps
SEO Is a Smart Investment to Build Trust Right Now
In the wake of the coronavirus crisis, getting your content to the top of a Google search engine result page will be more important than ever.
Because that’s where your user are looking for answers to emotional questions from brands they trust.
“I must be able to trust the Company brand name to do what is right.”
What’s the best way to build your brand and protect your brand reputation – now and in the future?
Continue To Create SEO-Focused Quality Content On Trending Topics That Are Relevant To Your Audience.
· Keep your website, content, and chat up to date and relevant.
· Audit your website’s current campaigns to be mindful of your chat with the user.
· If you’re investing in SEO and website content, this is just the beginning.
Need help creating that relevant, optimized content and website SEO?
DigiNeeraj help you creating your website content and optimize your website according to Google guidelines. Our team has the best digital marketing consultant in India.