Marketing and legal tips if you have your own trucking business
If there is one job that has had more than its fair share of challenges over the past few years, it has been trucking. This is especially true for freelance truckers, who don’t have a team of people in an office giving them support and doing all of their advertising for them.
Having to do everything yourself has never been easy and can be a struggle to keep your business afloat. However, as it grows and your customer interest increases, you will need some extra things to help your business along, and three of the most important are covered below.
To start with, you need a good quality website
Every business needs a good quality website as a bare minimum to market their company these days, and trucking businesses are no different – which means that yours might need quite a bit of work. You need to make sure that your business has a great online presence to be able to capture as many customers as possible.
As you no doubt already know, trucking is highly competitive and can prove to be thin on customers, especially since the rise of Amazon. Whether you are a solo trucker or you are the head of a fleet, you need to make sure that you try and build your online presence by doing things such as investing in SEO and link building to bring the maximum amount of customers to your website.
Next, don’t just rely on your website to bring in other customers
While this is important, you can’t just have all of your eggs in one basket. You could also find somewhere that is going to help you get customers that are both convenient and targeted to your business. The best way to do this is to look into using a load board from highly reliable sites, which can help your business bring in a whole lot of ad-hoc customers who can help you through rough patches or to help you fill a load.
This can be highly convenient, so why not find work on Shiply or a similar website to help you find jobs that you need to make sure you stay out of the red following what has been a very challenging year.
Finally, you need to make sure that you are covered
You need to make sure that you are covered in the event of an accident. As you will be driving pretty much all of the time, the likelihood of you being involved in an accident is incredibly high compared to others on the road. You will also be more likely to be blamed, seeing as you are at a higher risk of tiredness and you are driving the bigger truck.
Buy the best truck accident attorney in the business on your claim, you can make sure that you don’t have to cripple your business for an accident that wasn’t your fault or out of your control. Picking out an attorney earlier rather than later can be a great way to help you get organized, so you already have a website or number to call if you need it as soon as you need it.